FAB FOOD. THE NEW SPACES AND RITUALS

2020/07/21

The first digital exhibition of Elle Decor Italia by VSP

From tomorrow, 28th July, for four months, the first digital exhibition of Elle Decor, designed by our studio, will be open to the public.

 

Fab Food. The new spaces and rituals is a narrative experience that tells a multiplicity of contents and suggests future trends, experiments and solutions related to the world of food, a rich and complex theme to which we feel very close: food is our passion, personal even before professional. We work in drawing relationships, not only between places of life, between forms, between spaces and objects, but between people.

 

The concept of the exhibition initially saw a long phase of study. We wanted to build a light story but at the same time in the round: cultural, ethical, sociological - great themes that underlie the whole exhibition path - and finally design, considering the latter as a design strategy for the future.

 

The exhibition - conceived as linear, but also navigable in freedom - begins with the Labyrinth that tells a new quality of urban space and becomes a green urban space surrounded by lush plants, all edible.

 

The second environment, Future Food Market, is a sort of futuristic supermarket where you can discover the new frontiers of tomorrow's food and food design.

 

In the next section, dedicated to the Tribes, we have identified three domestic interiors design that narrate three different approaches to food: Green eaters, Future foodies and Food geeks.

 

The next part of the exhibition is dedicated to places for the consumption of food, private and public. We immediately meet the Home, understood as the domestic dimension of food with increasingly fluid and less specialized eating environments.

 

Finally, the public space of food, Restaurant, the place par excellence of the culinary and socializing ritual. A dedicated section hosts the convivial Cook & Share version and the new formal restaurant experience without tablecloths and hierarchies in the menu proposal, Slow good and Eat Alone. To close this space, the Decor restaurant, with a spectacular installation in collaboration with Richard Ginori.