The new flagship store in Milan
Il Bisonte, the historical Florentine brand of accessories and leather goods, inaugurated its new flagship in the heart of Milan fashion district with a design by Vudafieri-Saverino Partners. The boutique aims to consolidate the brand’s tradition and historical authenticity and to define a new language, made up of a cohabitation of tradition and innovation with technological input, surprises, irony and product enhancement.
Vudafieri and Saverino interpreted the Bisonte identity with “nonchalance”, free from design and fashion constraints, in the same way that the brand and its founder, Wanny de Filippo, have been constraint-free. An approach which is evident in the furniture design, almost unclassifiable and “dystonic”, or in amusing gestures such as the gigantic life-size bison, with small leather goods on show inside its belly.
With the same spirit, videos of small cartoons and animation clips are shown inside the shop, made by the artist Felice Limosani, in which Wanny de Filippo - as Mazinga – fights to save the world, or as Giuseppe Garibaldi who, leading one thousand bisons liberates Italy.
Great care is given to materials, authentic and faithful to artisan tradition: wood and leather that coexist with bronzed detail and accents of colour inspired by the Bisonte chromatic range.
Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino
Courtesy Il Bisonte