The new store in Madrid
The studio designed the first Sonia Rykiel boutique in the heart of Madrid.
The boutique occupies a 165 square metre surface, and is situated among the nineteenth century buildings on the calle Coello, a privileged luxury shopping destination, home to the great names of Spanish and international fashion.
Tiziano Vudafieri and Claudio Saverino have developed a new concept, which represents an evolution from previous projects, for this important opening.
In order to reflect the iconic characteristics of the historical, anti-conventional Parisian fashion brand, the store is inspired by the modern Rive gauche atmosphere with its cafe literaire and the glamour/intellectual climate which it characterises.
The result is an elegant, yet at the same time informal space, hinged in a succession of refined ambiences with an intriguing atmosphere. A climate which we breathe from the entrance, where the walls are completely covered by a full-length bookcase, inside of which are works of the historical French Gallimard collection. Passing through the wide red portals we arrive in the rooms in which are housed the main collection and the Salon, designed as a modern boudoir, intimate and cosy.
The two portals constitute one of the Spanish boutique’s iconic elements, immediately catching the eye: the ironic, measured use of the colour red confers personality and becomes an expression of a confident, joyful sensuality, in line with the brand’s identity.
Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino
Simona Quadri, Federico Peri, Carlotta Ferro Garel