Jimmy Choo

General design concept and store design

2002 - 2006

The timeless and feminine world of Jimmy Choo shoes has been enclosed in a concept meant to look like a small apartment with a salon and a boudoir.

Products are deliberately displayed in a disorganised way, on tables, chairs and sofas. The glamorous and contemporary décor, along with the shapes and refined choice of materials, recreate a typical, elegant apartment that could have belonged to an American interior decorator in the first half of the 20th Century.


Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino

Lena Pessoa (DeuxL)
Santi Caleca