General design concept and store design

2006 - 2010

Vudafieri-Saverino Partners created a fantasy world like a mirror looking into an Alice in Wonderland space where dreams come true.

A white space with tree-like displays, tables that look like oversized diamonds, enormous women’s handbags that serve as chairs and light fixtures with hearts that rain down from the ceiling.

Boutiques where special imaginative furnishings, some designed by Moschino, together with functional elements create an enchanting space that makes one smile. 


Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino

Lena Pessoa (DeuxL)


Anna Petrara, Elena Pessina,

Roberta Pezzulla, Serena Baragona

Elena Datrino