LES TARTES DE FRANÇOISE - BELGIUM
A new concept for the belgian pastry atelier
The interior design project for Les Tartes de Françoise renews the concept of the ateliers of the Belgian pastry brand born in the 90s and became famous for the cakes inspired by the Belgian tradition.
The Namur atelier, the first designed by Vudafieri-Saverino Partners, captures its essence and its founding elements such as transparency, craftsmanship and hospitality, experimentation and creativity, surrealism and impertinence.
Customers can breathe the atmosphere of the brand from the entrance door, with the cake-shaped handle, the brown of the windows and the orange of the curtain, all iconic symbols of Les Tarte de Françoise.
The focus of the atelier becomes the laboratory area visible with a large glazed cold room and ovens. This area is made spectacular by the double height of the space and by a surrealistic installation: decorative cake stands, cloche-shaped lamps, cake-baking trays, raining down from ceiling to head, dramatizing the space.
The steel, marble, natural wood furnishings and iconic materials of pastry ateliers harmoniously interact with the warm colors of the architectural space (the sown floor, the walls with textured tiles) and welcome the two large perforated chandeliers in metallic orange color.
To pay homage to cakes, the protagonists of the atelier, VSP has created surprising displays, such as refrigerated cases that carefully guard them.
On the wall, the bookcases, designed as industrial elements, display the products to be combined with the cakes and to enrich the customer experience.
Vudafieri-Saverino Partners, Claudio Saverino and Tiziano Vudafieri
Anna Petrara, Margherita Mezzetti, Thomas Pedrazzini