A new concept in Shanghai for Frette and Silky Miracle brands

Shanghai - China

Vudafieri Saverino Partners has realized a new project in Shangai for Frette and Silky Miracle's showroom in collaboration with Hangar Design Group. 


The project matches the silk touch of Frette and Silky Miracle elements with curved lines in the architecture of the Tongren Street showroom. 

Ceiling gypsum waves, patterned marbles, soft bed headers are the details that permeate the space, giving the customers a feeling of comfortable welcome.


A staircase, realized inside a sinuous cocoon, connects the second floor ans goes up in a spiral that face the art wall. It has been developed around the main column embellished by the stucco and the marble shelves.

On the second floor a special bar for the guests, with a wavy wooden boiserie, and two elegant fitting rooms are located to enhance the customer experience and create a slower shopping experience. On this floor there is also a small art gallery, developed to host collections and art exhibitions: a pure space able to transform itself for different occasions.


The full colour palette is very soft, mostly matt and feminine, to perfectly contrast the shiny colorful elements on sale.





Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino
Hangar Design Group


Stefano Piontini
Alessandro Zuccolo, Sara Colombo, Ivana Zhong, Yun Tu, Junlan Cai