Stroili Oro
General design concept and stores design
2010 - 2011
Stroili Oro is historically known for developing its business in shopping centres. The brand’s image and positioning is accessible luxury. The company’s marketing development starts a new strategy that involves freestanding point of sale projects. The store concept design encompassed adding a feminine touch to the shopping experience while preserving the characteristics close to male customers.
PROJECT
Tiziano Vudafieri, Claudio Saverino
PHOTO
Paolo Valentini
![Milan](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/02mi.jpg?itok=LdWwDvNf)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/01mi.jpg?itok=sIVz7WjD)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/03mi.jpg?itok=raW5_dQJ)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/07mi.jpg?itok=EXuxaq0z)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/04mi.jpg?itok=vUGNdNK3)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/05mi.jpg?itok=_8uYmxYm)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/06mi.jpg?itok=cUWcEJtP)
![Orio al Serio Airport](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/08orio.jpg?itok=zaTStQrl)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/06orio.jpg?itok=6dBgbmiP)
![](https://www.vudafierisaverino.it/sites/default/files/styles/page/public/uploads/project/104/images/07orio.jpg?itok=pldO_OWs)