Stroili Oro
Worldwide concept and stores design
Historically, Stroili Oro built its business by establishing a strong presence in shopping centres. Known for its accessible luxury brand image and positioning, the company's marketing strategy is now evolving to include freestanding point of sale projects. The new store concept design aims to enhance the feminine aspect of the shopping experience while retaining elements that appeal to male customers.
PROJECT
Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino
PHOTO
Paolo Valentini