SONIA RYKIEL

We have signed the Sonia Rykiel flagship store in Montecarlo: a space in which our concept designed for the Madrid boutique evolves, enhancing the iconic characters of the historic and unconventional fashion brand. Inspired by the atmosphere of the Parisian banks of the 1970s, with its cafe literaire and its glamorous and intellectual context, the boutique expresses all the freshness and irreverence of the Maison. 

The store is designed as a unified, elegant space, divided by bold red walls that express a provocative femininity. The interior juxtaposes gleaming gold shelves and rich wood furnishings with selections from Gallimard's collection and a 1970s blue velvet sofa, creating a refined yet relaxed atmosphere.