The new flagship in Montecarlo 


Vudafieri-Saverino Partners signs the Sonia Rykiel flagship in Montecarlo: a space in which the new concept designed for the Madrid boutique evolves, enhancing the iconic characters of the historic and unconventional fashion brand.

Inspired by the atmosphere of the Parisian banks of the 1970s, with its cafe literaire and its glamorous and intellectual context, the boutique expresses all the freshness and irreverence of the Maison.


The store is conceived as a single elegant but informal space, divided into three rooms separated by red lacquered walls. The ironic use of red, which is the fil rouge in all spaces, becomes an expression of provocative femininity.

The entrance is completely covered with full-height red mirrors and bookcases displaying works from the historic collection of the French publisher Gallimard, along with the Maison's clothes and accessories arranged on shiny gold shelves. The welcoming central hall is characterized by another bookcase as a backdrop for the central showcase and by an iconic sofa from the 1970s in blue velvet.


The custom-made furnishings, with their light and linear design, alternate the elegance of pale satin gold with the materiality of wood.

Tiziano Vudafieri, Claudio Saverino


Simona Quadri, Carlotta Ferro Garel, Chiara Ludovici


Santi Caleca