The new general design concept
As part of the brand relaunch under the artistic direction of Roland Mouret, Robert Clergerie creates a new ambiance for its boutiques. The French fashion house Clergerie, a historical brand with roots going back to 1895, which has become famous all over the world for its cutting-edge design, has recently opened two new boutiques: Madison Avenue in New York and Rue St. Honoré in Paris.
Vudafieri-Saverino Partners have tried to recreate Clergerie's DNA in the interior design project: the Paris and New York stores feature a combination of softness and hardness, both in terms of forms and materials, creating a continuous dialogue and dialectic between the elements that compose them. The two new boutiques stand out for their unusual mix of materials, architectural elements with a strong visual impact and contrasting colours.
As soon as visitors enter, they find themselves projected into an environment intimate and friendly but modern and sophisticated at the same time: an ideal place to discover the brand's latest collections and live an amazing shopping experience.
Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino
Alberto Belli, Irene Sobrino
Courtesy of Clergerie's Marketing Office