The new general design concept
As part of the brand relaunch under the artistic direction of Roland Mouret, Robert Clergerie creates a new ambiance for its boutiques. The French fashion house Clergerie, synonymous with luxury footwear worldwide, has recently opened two new boutiques on the most renowned international shopping streets: Madison Avenue in New York and Rue St. Honoré in Paris.
Clergerie is a historical brand with roots going back to 1895, which has become famous all over the world for its cutting-edge design. Its shoes are distinguished by their unique, bold style, that sweeps aside classic dress canons and transcends passing trends. The Clergerie woman has a strong, self-sufficient temperament; a feminine attitude balanced by a glamorous, rock'n'roll urban nature.
A DNA that Vudafieri-Saverino Partners have tried to recreate in the interior design project: the Paris and New York stores feature a combination of softness and hardness, both in terms of forms and materials, creating a continuous dialogue and dialectic between the elements that compose them. The two new boutiques stand out for their unusual mix of materials, architectural elements with a strong visual impact and contrasting colours.
As soon as visitors enter, they find themselves projected into an environment intimate and friendly but modern and sophisticated at the same time: an ideal place to discover the brand's latest collections and live an amazing shopping experience.
Sculptured panels in soft suede leather and mirrors with irregular lines contrast with the glossy black shelves, giving the space a distinctive and immediately recognisable character.
The marble floor is patterned with small black and white squares, strongly geometric. Blue armchairs with soft shapes confirm the strong duality that characterises both stores.
The facades, clad in aluminium slabs, talks about the brand's urban attitude; the chiselled design with tartan motif is inspired by an important vintage Clergerie catalogue’s cover discovered in the company archives.
Tiziano Vudafieri, Claudio Saverino
Alberto Belli, Irene Sobrino
Courtesy of Clergerie's Marketing Office