CURIEL

The heritage of Milanese high fashion brand Curiel, famed for gowns at La Scala's grand openings, is the main ingredient of our design concept, influencing the store's materials and form.

A modern metal mesh 'sipario' opens to the foyer, enticing entry. The main space showcases Curiel's iconic dresses, strategically lit, while warm wood, ivory plaster, stucco, and crystal chandeliers honor the brand's legacy. Fitting rooms, like La Scala 'palchi', offer built-in screens for opera or ballet viewing. The VIC room, with red velvet, amplifies the theatrical theme and the sofas and armchairs, custom-designed, feature the Curiel monogram, linking heritage to modern identity. Diverse materials and textures, within a cohesive palette, create a harmonious atmosphere.