DIAMANTI PER TUTTI

Our project for the new Diamanti Per Tutti concept embodies the brand's essence: accessible and informal jewelry and diamonds. Our aim has been to introduce a younger, fresher feel with a touch of femininity and Belgian irony, reflecting the brand's Antwerp origins as the European diamond capital.

The store design blends elegant and raw materials, mirroring the natural roughness of diamonds and the refinement of gold. Feminine sensuality is expressed through soft wall colors, contrasting with the transparent hardness of other materials.