DIAMANTI PER TUTTI

A new Belgium jewellery in Hong Kong

Hong Kong
2018

Vudafieri-Saverino Partners has designed a new concept for Diamanti Per Tutti jewellery brand. 

The new concept recalls the essence of the brand that offers a collection of accessible and informal jewelry and diamonds. The aim is to give a younger and fresher twist with a touch of femininity and Belgian irony that recalls the origin of the brand in Antwerp, the European capital of diamonds. 
The store is a mix of elegant and rough materials, like the roughness of the diamonds and the elgance of the gold. The feminine sensuality in the soft colours of the walls mixes with the transparent hardness of the materials. 
Some iconic elements such as the central table and the diamond-shaped countertop, the wall-mounted hands as visual support and the round focus with vintage images of Antwerp, still remember the identity and the "belgianness" of the brand with its sense of humor .

PROJECT

Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino

DESIGN TEAM
Simona Quadri, Niccolò Spina, Alessandra Bottiroli, Stefano Piontini, Kun Yang

PHOTO BY Alan Grillo