Jimmy Choo

General design concept and store design


The timeless and feminine world of Jimmy Choo shoes all enclosed in a boutique meant to look like a small apartment with a salon and a boudoir. Products are deliberately displayed in a disorganised way, on tables, chairs and sofas. The glamorous and contemporary d├ęcor, along with the shapes and refined choice of materials, recreate a typical, elegant apartment that could have belonged to an American interior decorator in the first half of the 20th Century.



Tiziano Vudafieri, Claudio Saverino

Lena Pessoa (DeuxL)
Santi Caleca