Moschino

Worldwide concept and stores

The Moschino design concept conjures a fantastical world, reminiscent of stepping through a looking glass into an Alice in Wonderland realm where dreams materialize.

The space is a pristine white, featuring tree-like display structures, tables shaped like oversized diamonds, enormous women's handbags repurposed as chairs, and heart-shaped light fixtures cascading from the ceiling. Within these boutiques, special, imaginative furnishings, some designed by Moschino, blend with functional elements to create an enchanting atmosphere that evokes a sense of delight.

PROJECT 

Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino

Lena Pessoa (DeuxL)

DESIGN TEAM

Anna Petrara, Elena Pessina, Roberta Pezzulla, Serena Baragona

PHOTO
Elena Datrino