NAPAPIJRI

The Napapijri's new retail concept, that we have designed in collaboration with Superspatial studio, debuts in the Parisian store. 
Our project translates the brand’s dual identity - urban energy and outdoor spirit - into a cohesive architectural narrative.

The concept is articulated through three distinct layers:
- the Urban Shell: a vibrant, industrial-inspired framework
- the Open Archive: a curated installation showcasing Napapijri’s heritage and future through iconic objects and storytelling elements
- the Shelter Room: an experiential space for transformation and creativity.

We have created an immersive, story-driven landscape where every element - from texturized concrete panels and galvanized metal to warm tones and natural stone - contributes to a tactile dialogue between urban aesthetics and natural elements. The design fosters a fluid and engaging experience, making the brand's heritageand research tangible for its international community. Our approach is rooted in "story listening," ensuring the architectural language clearly conveys Napapijri's unconventional, adventurous vocation.