Pucci

Our concept for Pucci boutiques envisions a "liquid" space – a dynamic universe of sinuous forms, luminous and ethereal, where the conventional hierarchies between walls, floors, and ceilings dissolve. This significant space is intentionally designed as a neutral backdrop, poised to highlight the vibrant designs of the kaleidoscopic Pucci collection.

The interiors emerge from a harmonious fusion of horizontal and vertical elements, merging into a single, flowing entity that meanders through the environment. New York and Milan are just two of the prestigious cities that embrace the maison's boutiques, with a presence extending from the East to the United States, gracing the world's leading fashion capitals.