VERSACE HOME

Flagship and showroom in Milan

Milan
2021

The new flagship and showroom of Versace Home in Milan has opened at the very heart of the design street, via Durini, in a classic Milanese palazzo.

Spanning across 500 square meters, the visually impactful space designed by Vudafieri Saverino Partners, features Versace’s latest furniture designs, created in partnership with Lifestyle Design.

 

In Tiziano Vudafieri and Claudio Saverino's concept the Greek classicism is revisited in a contemporary key. 

 

The facade is interspersed with monumental Ionic columns, on top of which stand statues representing the Arts. At the entrance, LED lights illuminate a spectacular flight of stairs, framed by mega-screens and video walls.
Structured like a real home, the store features an entrance hall, dining room, long corridors and a master suite comprising a bedroom and sitting room. In true Versace fashion, the interior opens to a secret garden. Hidden at first sight, the mysterious garden presents a link with the outdoors and nature.

Boutique walls are decorated with symmetrical frames. Gold leaf accents serve as a backdrop to display bookcases. Playful contrasts can be found in the curtains: the fabric is replaced with wire mesh panels that reference an industrial style, paying homage to Versace’s fabric explorations. Gold tones permeate the space, while the graphic Greca pattern adds continuity to the space.

 

Opened in collaboration with Interni Spa

INTERIOR PROJECT

Vudafieri-Saverino Partners, Tiziano Vudafieri e Claudio Saverino

PHOTO

Santi Caleca