CLEAF

Celebrating Cleaf's 50th anniversary, our installation for their CCube showroom reimagines the 1970s telephone booth – a symbol bridging tradition and innovation – to rethink public space. "Calling the Future" presents four thematic micro-environments, exploring diverse ways of experiencing time and the city: eat & drink, fitness, work, relax.

The journey begins in La Piazza, an entrance lobby featuring wallpaper reminiscent of 1970s phone tokens – a tribute to history and an invitation to rediscover slow time and a different way of "inhabiting" the city.

Our design creates four urban "rooms" within Cleaf's Lissone showroom, reinterpreting the booth concept through the lens of contemporary app functions: food delivery, fitness, video calls, and music. Each booth is situated within symbolic street and park settings, linked to daily activities: eat & drink, fitness, work, and relax. In the park, find the convivial Outdoor Pavilion and the Sport Therapy booth for fitness tracking. Along the street, discover the functional Smart Office for remote work and the silent Acoustic Oasis for focused listening. Each booth utilizes selected Cleaf materials – wood, stone, metal, fabric – within stylized urban backdrops.