URBAN HIVE MILANO
The new hotel concept in the Brera district
In the heart of Milan, in the Brera district, we have designed the new Urban Hive Milano, a 4-star hotel and a space open to the city.
Born from the restyling of the historic Carlyle Brera, our project involved the concept, the common areas and the 97 rooms and suites over 7 floors.
The concept has given life to an inviting, informal place full of character and colour, where elements of Milan’s past coexist with its modern spirit.
The choices for the interiors and soft decoration add a contemporary edge to traditional Milanese design, hinting at the timeless elegance of the post-war maestros and the city’s legends and symbols, from the Madonnina to Bar Basso.
The idea of a hotel as a place to meet people and socialise was inspired by the Brera district’s artsy and unconventional vibes. As a result, the Urban Hive has been conceived as a dynamic yet intimate social hub.
A place that welcomes guests and passers-by thanks to services open to the public. Examples include co-working spaces, meeting rooms, cultural events, business lunches, and aperitivos at the in-house Portico84 Café and Bar, which will also have tables under the Corso Garibaldi porticos.
Vudafieri-Saverino Partners, Tiziano Vudafieri e Claudio Saverino
Simona Quadri, Nicolò Spina, Mattero Radaelli, Ireno Sobrino, Alberto Belli