The first flagship in Beijing at Wangfu Central 


We have realized the first Delvaux flagship in Beijing at Wangfu Central Mall. The in interior design project is in line with the Maison’s roots and expressive codes, while also maintaining a unique character that draws on the local cultural heritage and symbols.


Reinterpreting the interiors with a contemporary approach, rich in refined and sophisticated references, we have combined a Belgian style and character with the beauty of fine details and antique pieces, selected by Jean Marc Loubier, the Delvaux CEO, to create an enveloping and refined atmosphere capable of making customers feel an authentic connection with the brand's values.  


The flagship store covers a surface area of 130 sq.m divided into three different environments: at the entrance, the foyer separates the Delvaux bar, on the left, from the VIC (Very Important Customer) room, a welcoming and fascinating lounge area with walls covered in an imperial red colour in homage to China.