DELVAUX MILAN

The new boutique in Via Bagutta

Milan
2018
Client: 
Delvaux

Vudafieri-Saverino Partners has signed the new boutique of Delvaux opened in MIlan.

 “In this new boutique we wanted to celebrate the brand’s values and heritage, through elements having a strong link with Milan’s artistic-cultural context. For this, our starting point has been names such as Caccia Dominioni, Gardella and Portaluppi, who have made Milanese architectural history and who have always been references for our work” Tiziano Vudafieri and Claudio Saverino.

 

The location of the new Milanese boutique is the recently restored Palazzo Reina. The concept is characterised by an unheard-of mingling between elements of twentieth century Milanese design and references to Belgian creativity. The result is a distinctive place, created at the same time as a celebration of Delvaux, of Belgitude and of the city of Milan.

 

The boutique extends over 200 sqm and is subdivided in a series of salons of both  different dimensions and aesthetic atmospheres: ample spaces alternate with other more intimate ones, where noble materials and neutral colours recall the delicate luxury and refinery of the Delvaux creations.

 

Right from the entrance the visitor can breathe a mix of history and the contemporary, in a space in which every element acts as a spokesperson to a story. Starting out from the first room, where marble panels are placed on the walls which cite and celebrate the typical entrances of twentieth century Milanese palaces. Ceilings and walls have been decorated by the artist Filippo Falaguasta, who in homage to the culture of great Milanese masters like Gio Ponti and Piero Portaluppi, has created a lozenge-shaped drawing, besides the original patines murales, as if to re-evocate an ancient, and later removed affresco. 

 

The tribute to Milanese tradition is moreover found in the historic pieces signed by the greatest Milanese designers of the 20th century, such as Luigi Caccia Dominioni, Ignazio Gardella, and Angelo Lelli. Lighting, furniture and chairs dialogue formally with the utmost brio and bold oxymorons alongside the “aged” carpets by Jan Kath, laid out across the floors in seminato, with the patines murales by the artist Filippo Falaguasta.

 

Vudafieri-Saverino Partners has created a space dictated by contamination, hinging between Italian aesthetics and the Flemish world.

 

As in the second room, where the undulating shapes of the iconic Delvaux boutique wardrobe stand out: normally always in white plaster, here it appears in Macassar ebony. A work of artisan excellence of the Van der Kelen school in Bruxelles - unique in the world in teaching the traditional decorative picture technique - the covering has been hand-painted on-site by two of its scholars and the school’s director. The result is a unique piece, a surprising trompe l’oeil, which enhances a historical Piero Portaluppi wardrobe.

 

The great walled bookcase characterizes the third room: five metres tall, it is inspired by an iconic 1960s building, designed by Luigi Caccia Dominioni in Piazza Carbonari in Milan. Within it are displayed Delvaux accessories, along with a precious collection of twentieth century ceramic vases of ancient Gant production. On the opposite wall stand out the colors of a large mosaic of the '70s, a unique piece by the artist Charles Gianferrari.

In the Vudafieri-Saverino Partners project the furnishing accessories never carry out a purely decorative function, but they have always been conceived as “living” elements, functional to displaying the product or telling the brand’s history. All elements which contribute to making the Milan Delvaux boutique a unique place, in which fashion and design are all as one.

 

Under the lead and the vision of Jean Marc Loubier, Chairman and CEO Delvaux, the Maison’s multiple universes take shape in Vudafieri-Saverino Partners project, following the initial input by Martine Feipel and Jean Bechameil

 

 

 

 

PROJECT

Tiziano Vudafieri, Claudio Saverino
DESIGN TEAM,
Silvia Gasparetto, Vanessa Ramponi, Elena Salvaterra

PHOTO

Santi Caleca