DELVAUX MILAN

The new boutique in Via Bagutta

Milan
2018
Client: 
Delvaux

 “In this new boutique we wanted to celebrate the brand’s values and heritage, through elements having a strong link with Milan’s artistic-cultural context. For this, our starting point has been names such as Caccia Dominioni, Gardella and Portaluppi, who have made Milanese architectural history and who have always been references for our work” Tiziano Vudafieri and Claudio Saverino.

 

The location of the new Milanese boutique is the recently restored Palazzo Reina. The concept is characterised by an unheard-of mingling between elements of twentieth century Milanese design and references to Belgian creativity. The result is a distinctive place, created at the same time as a celebration of Delvaux, of Belgitude and of the city of Milan. 

The boutique extends over 200 sqm and is subdivided in a series of salons of both different dimensions and aesthetic atmospheres: ample spaces alternate with other more intimate ones, where noble materials and neutral colours recall the delicate luxury and refinery of the Delvaux creations.

Vudafieri-Saverino Partners has created a space dictated by contamination, hinging between Italian aesthetics and the Flemish world.

In the project the furnishing accessories never carry out a purely decorative function, but they have always been conceived as “living” elements, functional to displaying the product or telling the brand’s history.
All elements which contribute to making the Milan Delvaux boutique a unique place, in which fashion and design are all as one.

PROJECT

Tiziano Vudafieri, Claudio Saverino
DESIGN TEAM
Silvia Gasparetto, Roberta Lavea, Vanessa Ramponi, Elena Salvaterra

PHOTO

Santi Caleca