DELVAUX DUBAI

VSP designs the first Delvaux boutique in UAE

2022

In the first Delvaux boutique in the United Arab Emirates, the challenge has been to represent the brand's nearly two centuries of activity and its nature as an icon of high craftsmanship. 

Tiziano Vudafieri and Claudio Saverino have interwoven design, art, and architecture to reflect the Delvaux savoir faire, heritage, and craftsmanship in the new space: amidst impressive, modern creations where elegance sometimes allows itself to play with irony. 

 

On the Dubai Mall's Fashion Avenue, the space opens with a showcase with clean lines: a sort of casket that opens onto a large fabric-covered portal that from the outset restores the brand's sophistication, sophisticated taste and attention to detail. 

A small bar with a custom-designed counter is the focus of the main room and it embodies the typical traditions of European cafes, synonymous with gathering, exchange and conviviality.

A fabric-covered vestibule in muted burgundy tones leads to the VIC (Very Important Costumer) lounge decorated with custom-made wallpaper inspired by De Stijl style and Piet Mondrian design in sophisticated hues.

 

Tiziano Vudafieri and Claudio Saverino propose each time, in a different and original way, boutiques in which the "belgitude" of the historic leather goods was well connoted but was also harmoniously introduced into the ideal and cultural fabric of the various countries. A sort of fusion where the elements harmonize while remaining distinct and respectful of each other. 

PROJECT

Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino
DESIGN TEAM
Elena Pessina, Vanessa Ramponi, Roberta Lavena

PHOTO

Xavier Ansart