DELVAUX ROME

The leitmotif of the Delvaux flagship store in Rome is the Domus Romana, the quintessential home of the ancient Roman upper class. The store's design draws a parallel between its layout and that of traditional Roman homes, organized into: the Atrium (entrance), Tablinum (living room), Peristylum (private, inner courtyard), and Triclinium (formal dining room). This sequence of spaces, transitioning from public to increasingly intimate, crafts a shopping experience that offers a progressive sense of exclusivity.

The iconic Delvaux wardrobe, whose forms, colors, and volumes are reimagined for each store, is here inspired by the Baroque architecture of Borromini. This choice, coupled with the use of a gold backdrop, pays homage to the Eternal City. The resulting store possesses a distinctive, warm, and inviting personality, rich with references and allusions that guide guests in discovering both the collections and Delvaux's 'Belgitude'.